{"id":7564,"date":"2025-10-17T17:10:14","date_gmt":"2025-10-17T08:10:14","guid":{"rendered":"https:\/\/apieceofart.org\/?p=7564"},"modified":"2025-10-20T13:13:47","modified_gmt":"2025-10-20T04:13:47","slug":"%ec%84%b8%ec%83%81%ec%97%90%ec%84%9c-%ea%b0%80%ec%9e%a5-%ec%9c%a0%eb%aa%85%ed%95%9c-%eb%a1%9c%ea%b3%a0-%eb%82%98%ec%9d%b4%ed%82%a4nike","status":"publish","type":"post","link":"https:\/\/apieceofart.org\/?p=7564","title":{"rendered":"\uc138\uc0c1\uc5d0\uc11c \uac00\uc7a5 \uc720\uba85\ud55c \ub85c\uace0-\ub098\uc774\ud0a4(Nike)"},"content":{"rendered":"\n

\uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc720\uba85\ud55c \ub85c\uace0\ub294 \ud55c \ub300\ud559\uc0dd\uc758 \uc54c\ubc14\ub85c \ud0dc\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. 1971\ub144, \uc624\ub9ac\uac74\uc758 \ud55c \uadf8\ub798\ud53d\ub514\uc790\uc778 \uc804\uacf5 \ud559\uc0dd\uc774\ub358 \uce90\ub864\ub9b0 \ub370\uc774\ube44\uc2a8(Carolyn Davidson) \uc740 \ub2e8\ub3c8 35\ub2ec\ub7ec\ub97c \ubc1b\uace0 \ud55c \ube0c\ub79c\ub4dc\uc758 \uc0c1\uc9d5\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \ube0c\ub79c\ub4dc\uac00 \ubc14\ub85c \ub098\uc774\ud0a4(NIKE) \uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ud68c\uacc4\ud559 \uad50\uc218\uc640 \ub514\uc790\uc778\uacfc \ud559\uc0dd<\/h3>\n\n\n\n

1971\ub144, \uc624\ub9ac\uac74\uc758 \uc791\uc740 \ud68c\uacc4 \uc218\uc5c5\uc5d0\uc11c \uadf8\ub140\ub294 \ud55c \ub0a8\uc790\uc758 \ub208\uc5d0 \ub744\uc5c8\uc2b5\ub2c8\ub2e4. \ud559\uc0dd\uc774\ub358 \uce90\ub864\ub9b0\uc740 \ud3ec\ud2c0\ub79c\ub4dc \uc8fc\ub9bd\ub300(Portland State University)\uc5d0\uc11c \uadf8\ub798\ud53d \ub514\uc790\uc778\uc744 \uc804\uacf5\ud558\uace0 \uc788\uc5c8\uc8e0. \uadf8\ub140\uac00 \ub4e3\ub358 \ud68c\uacc4\ud559 \uad50\uc218\uc774\uc790 \ube14\ub8e8 \ub9ac\ubcf8 \uc2a4\ud3ec\uce20(Blue Ribbon Sports) \uc758 \uacf5\ub3d9\ucc3d\ub9bd\uc790\uc600\ub358 \ud544 \ub098\uc774\ud2b8(Phil Knight) \ub294 \uc6b0\uc5f0\ud788 \uadf8\ub140\uc758 \uc774\uc57c\uae30\ub97c \ub4e3\uc2b5\ub2c8\ub2e4. \uadf8\ub0a0, \ub370\uc774\ube44\uc2a8\uc740 \uc218\uc5c5 \uc7ac\ub8cc\ub97c \uc0b4 \ub3c8\uc774 \ubd80\uc871\ud574 \ub09c\ucc98\ud574\ud558\uace0 \uc788\uc5c8\uc8e0. \ub098\uc774\ud2b8\ub294 \uc7a0\uc2dc \uba48\ucdb0 \uc11c\uc11c \ub9d0\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\u201c\uc2dc\uac04\ub2f9 2\ub2ec\ub7ec\ub97c \uc904 \ud14c\ub2c8, \ud68c\uc0ac\uc758 \ud504\ub808\uc820\ud14c\uc774\uc158 \uc790\ub8cc\ub97c \ub9cc\ub4e4\uc5b4\uc904 \uc218 \uc788\uaca0\uc2b5\ub2c8\uae4c?\u201d<\/strong><\/p>\n\n\n\n

\uadf8 \uc791\uc740 \uc81c\uc548\uc774, \ub450 \uc0ac\ub78c\uc758 \ucd5c\ucd08\uc758 \ud611\uc5c5\uc774\uc600\uc8e0.<\/p>\n\n\n\n

\"Phil<\/figure>\n\n\n\n

\u2018\uc2b9\ub9ac\uc758 \ub0a0\uac1c\u2019\ub97c \ub514\uc790\uc778\ud558\ub2e4<\/h3>\n\n\n\n

1971\ub144, \ube14\ub8e8 \ub9ac\ubcf8 \uc2a4\ud3ec\uce20\ub294 \uc0c8\ub85c\uc6b4 \uc6b4\ub3d9\ud654 \ube0c\ub79c\ub4dc\ub97c \uc900\ube44\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub984\uc740 \uadf8\ub9ac\uc2a4 \uc2b9\ub9ac\uc758 \uc5ec\uc2e0 \ub2c8\ucf00\uc5d0\uc11c \ub530\uc628 \u2018Nike\u2019. \ud544 \ub098\uc774\ud2b8\ub294 \uadf8\ub140\uc5d0\uac8c \uc0c8 \ube0c\ub79c\ub4dc \ub85c\uace0 \ub514\uc790\uc778\uc744 \uc758\ub8b0\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \ub2e8 \ud55c \uac00\uc9c0 \uc870\uac74\uc744 \uc81c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\u201c\uc6c0\uc9c1\uc784(motion)\uc744 \ub290\ub084 \uc218 \uc788\ub294 \ub85c\uace0\uba74 \uc88b\uaca0\uc2b5\ub2c8\ub2e4.\u201d<\/strong><\/p>\n\n\n\n

\ub370\uc774\ube44\uc2a8\uc740 \uc5ec\ub7ec \uc2a4\ucf00\uce58\ub97c \uadf8\ub824\ub0c8\uc2b5\ub2c8\ub2e4. \uadf8\ub140\ub294 \uadf8\ub9ac\uc2a4 \uc5ec\uc2e0 \ub2c8\ucf00\uc758 \ub0a0\uac1c \ud615\ud0dc\uc5d0\uc11c \uc601\uac10<\/strong>\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub140\ub294 \uc0ac\ubaa8\ud2b8\ub77c\ucf00\uc758 \ub2c8\ucf00 \ub3d9\uc0c1\uc5d0\uc11c \ub9ce\uc740 \uc601\uac10<\/strong>\uc744 \ubc1b\uc558\ub294\ub370, \uc774 \ub3d9\uc0c1\uc744 \uc67c\ucabd\uc73c\ub85c \ub215\ud788\uba74 \ub098\uc774\ud0a4\uc758 \ub85c\uace0\uc640 \uc720\uc0ac\ud55c \ud615\ud0dc\uac00 \ub429\ub2c8\ub2e4. \uadf8\ub807\uac8c \ud0dc\uc5b4\ub09c \uac83\uc774 \ud604\uc7ac\uc758 \uc2a4\uc6b0\uc2dc(Swoosh) \uc785\ub2c8\ub2e4 \u2014 \uc18d\ub3c4\uc640 \ucd94\uc9c4\ub825\uc744 \uc554\uc2dc\ud558\ub294 \ub2e8\uc21c\ud55c \uace1\uc120\uc774\uc5c8\uc8e0.<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

\ucc98\uc74c \uadf8 \ub514\uc790\uc778\uc744 \ubcf8 \ub098\uc774\ud2b8\uc758 \ubc18\uc751\uc740 \ubbf8\ubb18\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\u201c\uc194\uc9c1\ud788 \ub9c8\uc74c\uc5d0 \ub4e4\uc9c4 \uc54a\uc9c0\ub9cc\u2026 \uc2dc\uac04\uc774 \uc9c0\ub098\uba74 \uc775\uc219\ud574\uc9c0\uaca0\uc8e0.\u201d<\/strong><\/p>\n\n\n\n

\uadf8 \ub85c\uace0\ub294 \uadf8\ub300\ub85c \ucc44\ud0dd\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc778 \uc791\uc5c5\uc740 \uc57d 17.5\uc2dc\uac04, \ubcf4\uc218\ub294 35\ub2ec\ub7ec\uc600\uc2b5\ub2c8\ub2e4. \uc778\ud50c\ub808\uc774\uc158\uc744 \uace0\ub824\ud55c\ub2e4\uba74, \uc57d 300\ub2ec\ub7ec \uc815\ub3c4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc138\uc0c1\uc5d0 \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc740 \ub514\uc790\uc774\ub108<\/h3>\n\n\n\n

\uc2a4\uc6b0\uc2dc\ub294 1971\ub144 \uccab \uc2e0\ubc1c \u2018Nike Cortez\u2019\uc5d0 \ubd80\ucc29\ub418\uba70 \uc138\uc0c1\uc5d0 \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub098\uc774\ud0a4\ub294 \uc790\uc0ac\uc758 \uc81c\ud488\uc744 \uc720\uba85 \uc6b4\ub3d9 \uc120\uc218\uc5d0\uac8c \ud6c4\uc6d0\ud558\uba70 \uc0ac\ub78c\ub4e4\uc758 \uad00\uc2ec\uc744 \ubc1b\uc544\uc654\uace0 \uc2a4\uc6b0\uc2dc \ub85c\uace0\ub294 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc720\uba85\ud55c \ub85c\uace0<\/strong>\uac00 \ub418\uc5c8\uc8e0. \uadf8\ub140\ub294 \uc774\ud6c4\uc5d0\ub3c4 \uba87 \ub144\uac04 \ud504\ub9ac\ub79c\uc11c\ub85c \ub098\uc774\ud0a4\uc758 \ud64d\ubcf4 \uc790\ub8cc\ub97c \ub514\uc790\uc778\ud588\uc9c0\ub9cc, \ub098\uc774\ud0a4\uac00 \uc810\ucc28 \uc131\uc7a5\ud558\uba74\uc11c \ud611\uc5c5\uc740 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc885\ub8cc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uac8c \ub370\uc774\ube44\uc2a8\uc758 \uc774\ub984\uc740 \uc138\uc0c1\uc5d0 \uc624\ub79c \uc2dc\uac04 \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. <\/strong><\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

12\ub144\ub9cc\uc758 \ubcf4\uc0c1<\/p>\n\n\n\n

\uc2a4\uc6b0\uc2dc\uac00 \uc138\uacc4\ub97c \ub4a4\ub36e\uc740 \ud6c4\uc5d0\ub3c4, \ub370\uc774\ube44\uc2a8\uc758 \uc774\ub984\uc740 \uc624\ub7ab\ub3d9\uc548 \uc78a\ud600\uc84c\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 1983\ub144, \ub098\uc774\ud0a4\ub294 \uadf8\ub140\ub97c \ubcf8\uc0ac\ub85c \ucd08\ub300\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud544 \ub098\uc774\ud2b8\ub294 \uc2a4\uc6b0\uc2dc \ubaa8\uc591\uc758 \ub2e4\uc774\uc544\ubaac\ub4dc \ubc18\uc9c0\uc640 500\uc8fc \uc8fc\uc2dd \uc99d\uc11c<\/strong>\ub97c \uadf8\ub140\uc5d0\uac8c \uac74\ub138\uc2b5\ub2c8\ub2e4. \uadf8 \uadf8 500\uc8fc\ub294 \uc774\ud6c4 \uc218\ucc28\ub840 \uc8fc\uc2dd \ubd84\ud560\uc744 \uac70\uccd0 \ud604\uc7ac \uc218\uc5b5(4~5\uc5b5)\uc5d0 \ub2ec\ud558\ub294 \ub9c9\ub300\ud55c \uac00\uce58<\/strong>\ub85c \ubd88\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

1971\ub144 \ub2f9\uc2dc \uc2dc\uae09\uc774 1.5\ub2ec\ub7ec \uc815\ub3c4\uc600\ub2e4\ub294\uac83\uc744 \uace0\ub824\ud558\uba74 \uc2e4\ubb34 \uacbd\ud5d8\uc774 \uc5c6\ub294 \ub300\ud559\uc0dd\uc5d0\uac8c \uc9c0\uae09\ud55c 35\ub2ec\ub7ec\ub294 \uc544\uc8fc \ubd88\ud569\ub9ac\ud55c \uae09\uc5ec\ub294 \uc544\ub2c8\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/strong> \ud558\uc9c0\ub9cc \ud544 \ub098\uc774\ud2b8 \ub098\uc774\ud0a4\uc758 \uc131\uacf5\uc5d0 \ub9de\ucdb0 \uadf8\ub140\uc5d0\uac8c \ub2a6\uac8c\ub098\ub9c8 \ubcf4\uc0c1\uc744 \ud55c\uac83\uc774\uc8e0.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ub2e8\uc21c\ud568, \uc644\uc804\ud55c \uc815\uccb4\uc131<\/h3>\n\n\n\n

1995\ub144, \ub098\uc774\ud0a4\ub294 \ub85c\uace0\uc5d0\uc11c \u2018NIKE\u2019\ub77c\ub294 \uae00\uc790\ub97c \uc644\uc804\ud788 \ub5bc\uc5b4\ub0b4\uace0, \uc624\uc9c1 \uc2a4\uc6b0\uc2dc \ud558\ub098\ub9cc\uc73c\ub85c \uc790\uc2e0\uc744 \uc815\uc758\ud588\uc2b5\ub2c8\ub2e4. \ud55c \ub514\uc790\uc774\ub108\uac00, \ub2e8 \ud55c \ubc88\uc758 \uc791\uc5c5\uc73c\ub85c \uae30\uc5c5\uc758 \uc815\uccb4\uc131 \uc804\uccb4\ub97c \uc815\uc758\ud55c \uc148\uc774\uc8e0.<\/strong> \uadf8\ub7ec\ub098 \ub370\uc774\ube44\uc2a8\uc740 2000\ub144\ub300 \ucd08\ubc18 \uc815\uc2dd \uc740\ud1f4 \ud6c4, \uc624\ub9ac\uac74\uc5d0\uc11c \ud3c9\ubc94\ud55c \uc77c\uc0c1\uc744 \ubcf4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub140\ub294 \uc2a4\uc2a4\ub85c \u201c\ub2e8\uc9c0 \uc81c \uc77c\uc744 \ud588\uc744 \ubfd0\uc774\uc5d0\uc694\u201d<\/strong>\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n","protected":false},"excerpt":{"rendered":"

\uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc720\uba85\ud55c \ub85c\uace0\ub294 \ud55c \ub300\ud559\uc0dd\uc758 \uc54c\ubc14\ub85c \ud0dc\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. 1971\ub144, \uc624\ub9ac\uac74\uc758 \ud55c \uadf8\ub798\ud53d\ub514\uc790\uc778 \uc804\uacf5 \ud559\uc0dd\uc774\ub358 \uce90\ub864\ub9b0 \ub370\uc774\ube44\uc2a8(Carolyn Davidson) \uc740 \ub2e8\ub3c8 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